Top 5 Beauty Retail Apps on Android in Bulgaria, Q3 2025

In the third quarter of 2025, the beauty retail sector on Android in Bulgaria saw varied performance across different applications. According to data from Sensor Tower, these trends provide insights into the consumer engagement levels in this market.

Mein dm experienced a fluctuating pattern in weekly downloads, starting at 3.6K at the beginning of July and ending the quarter at approximately 2.9K. The app maintained a strong user base, with weekly active users peaking at around 171.5K in late August before settling at 162.9K by the end of September.

Notino: perfumes and cosmetics showed a significant increase in weekly downloads towards the end of the quarter, rising to 2.5K in the last week of September. This increase was accompanied by a steady growth in weekly active users, reaching 56.2K by the end of the period.

Douglas.BG saw a peak in downloads during late August with 1.5K downloads, though it experienced fluctuations throughout the quarter. Unfortunately, there are no weekly active user statistics available for this app.

MAKEUP - Beauty without limits maintained a consistent download rate, with figures hovering around 400 to 500 downloads weekly. The active user base showed a gradual increase, peaking at 5.5K in mid-September.

Lastly, Oriflame had a stable trend in downloads, varying slightly around the 300 mark each week. Weekly active users fluctuated modestly, peaking at 6K in late September.

For more detailed insights and data, visit Sensor Tower's platform.